16/10/2020 - Our Values: Creativity - Entry 22

For this blog entry we’d like to talk to you about one of our key values as a team. The first one is creativity, which we thing is where all good ideas and innovation comes from. Being creative doesn’t always have to be about coming up with new ideas. It can be about viewing different problems in a different light, and solving problems you encounter in a unique and new way. In F1 in Schools, most of our best ideas and features of our car are inspired by nature and the environment around ourselves. These ideas can be used in a new and creative way. Branding and graphic design are similar to this in that you will rarely come up with a completely new shape or colour scheme. It’s is about noticing the world around you and using aspects of things you see in a creative way. Seb and Saul talked about this in the third episode of wave about research and development. An example Saul mentioned there was about the red and green complimentary colour scheme. It is seen is many natural things: roses, strawberries, watermelon and many other things. Creativity is about adapted things you have seen to the problems you encounter.