Following on from our previous two posts on the Enterprise Portfolio and Sponsorship, we will now discuss the importance of Branding.
Branding is very important for the F1 in Schools competition as it allows your team to stand out and earn you lots of points if you get it right. But that's the question, how do you get a unique and powerful branding?
Firstly, you need to brainstorm ideas and plan out your branding. You need to keep in mind your core values as a team as well as make it powerful. You need to create a team name, logo, colour scheme, uniform and maybe merch and a website. To get these as powerful as possible, you need to think about your team, uniqueness and consistency.
When thinking about branding, it is important to keep in mind your values and make sure your components fit together. For example, we chose the name Marl1n as it is one of the fastest fish but also has a different and interesting name (not like swordfish or sailfish). If we had gone with a logo not emphasising the marlin fish, then our brand wouldn't work cohesively. That's why we went with a marlin jumping out of a simplified sea, showcasing our brand name. Colours are a great way to showcase your team values. For example, red shows danger, but green shows nature and peace.
You also need to think about uniqueness. To create an effective branding, you need it to stand out and be unique. Don't use the same old car in your logo, go for something eye-catching and different. At Team Marl1n we use the colour teal as it is different and unique. This allows us to create a brand that is more eye-catching and so more marketable.
Finally, you need to think about consistency. When you create your colour scheme, use the same scheme on your website, team uniform and portfolios. A consistent brand is easily recognisable and so more marketable. There's no good using red and black on your logo, but creating a black and blue uniform and white and yellow website. This brand won't be recognisable and may even be forgetful.
Once you have a clear idea of your brand, implement it everywhere. Start slowly, by creating your logo and 'signature' (for example our three stripes), then move onto portfolio covers and website designing, and then onto merch and uniform creation. But keep in mind consistency: it is perfectly fine to change your branding mid-way (in fact this is exactly what the judges love but remember to justify it) but change your whole brand to match it.
Hopefully now you are ready to get started building your brand!
For more in depth guides on designing your branding, check out our great branding series on YouTube.
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