Following on from our previous blog post on Branding, this week we wanted to talk about Marketing. Marketing is using your branding and your work to raise awareness of your team. This is really important for the competition as the judges love seeing unique ways o market your team. It also raises awareness of your team to attract potential sponsors.
There are lots of ways to market your team, in this post we are going to list the most common ones, and those used by us:
Building a website is a great way to raise awareness of your team. It allows you to be searchable on google, and if you have unique enough a name then you can stand out. At our website (that you can visit at www.teammarl.in) we have included information about our team, our history, our values and information in the competition. This is also a great way to advertise your sponsors and it can act as a hub for all your other marketing, like blogs and YouTube.
Which brings us on to the next medium: YouTube. YouTube is a great way to market your team and impress the judges. YouTube is great as you can post videos about your team and the competition and they will hopefully be recommended. At team Marl1n’s channel we post lots of videos about the competition including tutorials and tips about how to make your team better. You should definitely take a look to boost your team’s branding, CAD skills and aerodynamics.
Social Media is another great way to boost your team's awareness. Social Media is read by loads of people and your posts can be read by lots of people too, if you use the right tags. When using social media make sure to tag the f1inschools competition to make your post aware to those in the competition. We use Twitter for our social media purposes.
Finally, a blog is a great way to update on your progress. If you connect it to your website and market it, then a blog can really raise awareness of your team. It is a great way to get people to learn about the competition and about your team. This is proven by the fact you're reading ours right now!
We hope you have enjoyed this quick guide to marketing, check out our website (www.teammar.in) where you can find all of our links!
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